Keyword Input Instructions
From the "Modify Link" window, click the Button "VIEW XXX KEYWORDS / TEXT". The XXX will display the type of document, such as PDF, or DOC, or HTM.
This will display the Keywords form in a separate, detached browser window:
The Tabs at the Top
- KeyWord Rankings: This is a table of all the keywords found in the document. They are ranked according to Google's algorithm for best keywords based on how many times the word appears in the document and in relationship to where it appears in paragraphs throughout the document. A ranking of 0.7 or more is good. Those entries are indicated by a 'Yes' in the "Best Choice" column.
The "Search Keyword" and "SEO Keyword" columns are to select the specific keywords to use in the documents fields respectively. Search Keywords are used only in the Library search facility and can be different than the SEO keywords, if appropriate. They will be inserted into the document's keyword field with the first letter capitalized.
SEO Keywords are always lowercase. It is best to leave the ones selected, except for obvious ones that don't appear to be significant words, such as "cal" or "iii". If there is a plural word, such as "cancers" and the singular word "cancer" is also selected, always remove the singular word as any plural word ending in 's' will always include the singular in searches.
The rows highlighted in Green are words that are already found in the keyword fields for the document. They can remain selected or changed if it makes sense to do so.
- Document Text: This is the RAW document text that is parsed from the original file. It has no formatting, so it will look strange. It is only used to scan the words and analyze them. This can be useful if you think a word is missing and should be included in the keywords for the document. Simple select that tab, use Ctrl-F to bring up a search tool and search for the word in question. If it is found, count all the highlighted words and determine if it's worth using. If it is, then enter it manually into the keyword fields after Updating the Keywords and closing the Keywords form.
- View Document: This displays the actual document as seen on the website. It can also be used to search for specific words in the document to determine if any other words would be good as keywords. A word that only appears once is not a good keyword for SEO, but may be a good one for document searching. In that case, manually enter it into the Search Keyword field once the Keyword Form is closed.
All types of documents can be displayed, the same as in the library. HTML and RTF files are displayed in their native form:
PDF files are displayed using a built-in viewer:
And, all types of MS Office files can be natively displayed, such as Word Documents:
Even PowerPoint Presentations can be displayed:
In fact, all MS Office documents can be natively displayed using the Microsoft Viewers: Word, Excel, Powerpoint, Publisher, Visio, and others.
- Instructions: Displays these instructions...
When the symbol is displayed near an item, help text can be displayed by hovering the mouse pointer over the symbol. For example, hovering the mouse pointer over the ? symbol near "Google Ranking" displays this help text:
Selecting the best Keywords
The main form is the "Keywords Ranking" one, the default selected Tab when the window opens:
The word list can be quite short for documents, or have no listed keywords found. This may be for many reasons, some of which include:
- A document contains very little text and mostly graphics.
- A document is corrupted, such as a PDF or MS Word file.
- A PDF document has embedded fonts that aren't UTF-8 or recognized.
- A document uses an unrecognized character encoding, other than UTF-8.
Here is an example of a short list, a brouchure with lots of images:
Notice in this list that only three words are highlighted, meaning that those three words already appear in the documents keyword field. There may be other words in those fields that don't appear in the document text. That would be bad for SEO keywords and those words should be removed from that field.
It is very important that all SEO Keywords entered in that field appear in the document. Never enter an SEO Keyword that does not appear in the document. Doing so will ban the document in search engines. Google, for one, has stopped the practice of stuffing keywords in the web page meta data that do not appear in the document text.
On the other hand, Search Keywords may contain words that don't appear in the document text, but doing so should only be done if there is a need to search for a document based on a concept or subject, rather than the text of the document.
There may also be documents that contain a long list of keywords, such as this one:
With a long list, for SEO Keywords the Best Choice should be followed. For Document Search Keywords, other words may be used if it makes sense to do so.
Simple Rules to follow:
- Select only the "Best Choice" SEO keywords - ones that are marked with a "Yes" in the "Best Choice" column. Uncheck any SEO Keywords are don't make sense, like singulars when plurals are present, and unrealistic ones like "cal".
- Select the "Best Choice" Search keywords plus any others that may be appropriate for someone searching for the document in the Library directory.